Honoring the People Who Keep North Texas Rolling
The BikeDFW UPSHIFT Awards celebrate the people, organizations, and partners who are moving cycling forward in North Texas — the educators, advocates, ride leaders, trail stewards, businesses, and community builders who make our region safer, more joyful, and more connected to ride.
In 2025, more than 70 community members submitted nominations, recognizing 44 incredible nominees across 9 categories. On November 19th, we gathered at Four Corners Brewing Co. to honor their impact and announce this year’s award recipients.
Below are the 2025 UPSHIFT Award Winners:
Heart & Soul Award Winner: Victoria Kangrega – BikeMart McKinney
This award honors someone who lifts others through kindness, connection, and community. Victoria is the heartbeat of the McKinney riding community — lifting up everyone from new riders to Ironman athletes with kindness, positivity, and genuine connection. She truly embodies the spirit of “Heart & Soul. Beginning in 2026, this award will be named the Jaime Ramirez Heart & Soul Award.
Mobility Champions of the Year Winners: Dee Leggett & Trey Walker – DART
Recognizing leadership advancing safe, connected regional mobility — including major progress on the 24-mile Silver Line Trail.
Educator of the YearWinner: Ms. Brittnee Freund
For teaching safe cycling in ways that build confidence, joy, and community — including her weekly, beloved “Bike Bus.”
Vision Zero AwardWinners (Tie): Jessica Scott – City of Dallas & Jeff Kitner, Dallas Trails Coalition & Friends of Northaven Trail
Honoring public-sector leaders working toward safer streets and a connected mobility network. Jessica’s leadership on the new Dallas Bike Plan is helping shape a safer, more people-centered future for the city. Her work is a major step forward for cycling, walking, and micromobility in Dallas. Jeff’s tireless advocacy for trails and active transportation is expanding safe, connected mobility options across North Texas. His dedication strengthens the region’s entire cycling network.
Trail Champion of the YearWinner: Friends of the Northaven Trail
For sustained, community-driven stewardship of one of Dallas’s most cherished trails.
Beginning in 2026, this award will be named the Richard White Trail Champion of the Year Award.
Bike Club / Group of the YearWinner: I Bike Rosemont
For growing a joyful, grassroots neighborhood biking movement that inspires riders of all ages.
Social Ride of the YearWinner: Femme Pédale
For creating an empowering, inclusive space welcoming women, nonbinary, and gender-diverse riders.
Bike Shop of the YearWinner: Dallas Bike Works
For their continued leadership, expertise, and community support across Dallas.
Bike Friendly Business of the YearWinner: Pull Through Coffee
For uplifting riders at White Rock Lake through events, community connection, and everyday hospitality.
Looking Ahead to 2026
The UPSHIFT Awards return next fall with new opportunities to nominate your cycling heroes and celebrate the people who keep our region moving.
Until then, thank you to every nominee, voter, partner, and community member who helped make 2025 an unforgettable year.
Stay tuned for updates — and keep riding, connecting, and uplifting our cycling community.
In 2025, more than 70 community members submitted nominations, recognizing 44 incredible nominees across 9 categories. On November 19th, we gathered at Four Corners Brewing Co. to honor their impact and announce this year’s award recipients.
Below are the 2025 UPSHIFT Award Winners:
Heart & Soul Award Winner: Victoria Kangrega – BikeMart McKinney
This award honors someone who lifts others through kindness, connection, and community. Victoria is the heartbeat of the McKinney riding community — lifting up everyone from new riders to Ironman athletes with kindness, positivity, and genuine connection. She truly embodies the spirit of “Heart & Soul. Beginning in 2026, this award will be named the Jaime Ramirez Heart & Soul Award.
Mobility Champions of the Year Winners: Dee Leggett & Trey Walker – DART
Recognizing leadership advancing safe, connected regional mobility — including major progress on the 24-mile Silver Line Trail.
Educator of the YearWinner: Ms. Brittnee Freund
For teaching safe cycling in ways that build confidence, joy, and community — including her weekly, beloved “Bike Bus.”
Vision Zero AwardWinners (Tie): Jessica Scott – City of Dallas & Jeff Kitner, Dallas Trails Coalition & Friends of Northaven Trail
Honoring public-sector leaders working toward safer streets and a connected mobility network. Jessica’s leadership on the new Dallas Bike Plan is helping shape a safer, more people-centered future for the city. Her work is a major step forward for cycling, walking, and micromobility in Dallas. Jeff’s tireless advocacy for trails and active transportation is expanding safe, connected mobility options across North Texas. His dedication strengthens the region’s entire cycling network.
Trail Champion of the YearWinner: Friends of the Northaven Trail
For sustained, community-driven stewardship of one of Dallas’s most cherished trails.
Beginning in 2026, this award will be named the Richard White Trail Champion of the Year Award.
Bike Club / Group of the YearWinner: I Bike Rosemont
For growing a joyful, grassroots neighborhood biking movement that inspires riders of all ages.
Social Ride of the YearWinner: Femme Pédale
For creating an empowering, inclusive space welcoming women, nonbinary, and gender-diverse riders.
Bike Shop of the YearWinner: Dallas Bike Works
For their continued leadership, expertise, and community support across Dallas.
Bike Friendly Business of the YearWinner: Pull Through Coffee
For uplifting riders at White Rock Lake through events, community connection, and everyday hospitality.
Looking Ahead to 2026
The UPSHIFT Awards return next fall with new opportunities to nominate your cycling heroes and celebrate the people who keep our region moving.
Until then, thank you to every nominee, voter, partner, and community member who helped make 2025 an unforgettable year.
Stay tuned for updates — and keep riding, connecting, and uplifting our cycling community.
🥇 Past Winners
2021 Highlights
2024 Highlights
2021 Highlights
- Lifetime Achievement: Bud & Annie Melton
- Veloteer of the Year: Glenda Endres
- Heart & Soul: Bike Friendly South Dallas
- Vision Zero: Mayor Betsy Price (Fort Worth)
- Mobility Champion: Shawnee Trail Cycling Club
- Educator: Jerry Hubbard
- Trail Champion: DORBA
- Bike Club/Group: Plano Bicycle Association
- Bike Shop: Bike Mart
- Bike Friendly Business: Four Corners Brewing
2024 Highlights
- Lifetime Achievement: Glenda Endres
- Heart & Soul: Jaime Ramirez
- Vision Zero: Dallas Bicycle Coalition
- Mobility Champion: Julie Brown
- Educator: Chrissie Taveira
- Trail Champion: Friends of Santa Fe Trail
- Bike Club/Group: Hangover Riders DTX
- Bike Shop: Mad Duck Cyclery
- Bike Friendly Business: Community Beer Company
- Social Ride: Plano Bicycle Association
🤝 Support the UPSHIFT Awards
If you or your business would like to support this event or become a sponsor, please contact [email protected] for Sponsorship Opportunities.
Or support BikeDFW year-round:
If you or your business would like to support this event or become a sponsor, please contact [email protected] for Sponsorship Opportunities.
Or support BikeDFW year-round:
Photos from our 2024 Celebration!!!!